The biggest festival of Amsterdam had a new location. And yes – it was in the middle of the Oostelijk Handelsgebied where the Totems office is located.
We had to do something with this opportunity. There we honderd thousand of people passing by. So we had to come up with a plan to attract their attention. And after our fantastic filmpreformance on the Totems weekend we came up with the idea to make an videowall that illuminates the whole riverside.
